INNOVATIVE TXT SERVICE TO SUPPORT KIDNEY PATIENTS
Kidney Wales is one of two Welsh charities to become the first in the UK to pioneer the use of a new text donation service that is set to transform the fundraising landscape.
Kidney Wales Foundation are founder members of JustTextGiving, launched by Vodafone and JustGiving.
Now supporters can text donations of up to £10 by using their personalised six-digit text code; KIDN39 for the Kidney Wales Foundation. Send a text to 70070 include our charity’s code kidn39 and an amount (kidn39 £10)
JustTextGiving has no set-up or running costs for charities, no network charges for people making donations, and every penny donated goes straight to charity
Anne-Marie Huby, Managing Director of JustGiving, said: “The future success of the charitable sector depends on making giving relevant for the next generation of donors and fundraisers – with mobiles a pocket essential, the ability to harness the power of a simple text is game changing for charities.”
Vodafone Chief Executive, Guy Laurence said: “JustTextGiving is speedy, simple and spontaneous. Around 50 million people carry a mobile so the potential for charities and individuals to raise additional money is very real and exciting.”
Roy J Thomas, Chairman of Kidney Wales said: “As a small Welsh charity, the team here at Kidney Wales Foundation are always looking for innovative ways to raise the vital funds needed to support Kidney patients and their families. JustTextGiving is one of those innovative projects that we, as one of only two Welsh charities to be involved so far, are proud to be a part of. We hope the people of Wales will help us support patients through this new technology by picking up their phones, texting and donating.”
Full story Read More http://www.walesonline.co.uk/business-in-wales/business-news/2011/05/18/charities-pioneer-donating-by-text-91466-28711178/#ixzz1MijIA0k7
NOTES
For further details and interviews, contact Tristan Williams, Head of Communications and Events on 029 2034 3940
ABOUT THE KIDNEY WALES FOUNDATION
Established in 1967, Kidney Wales has had over forty years of success in supporting and working with kidney patients in Wales. During this time the charity has supported many aspects of kidney patient care in Wales including transplantation, dialysis, research and patient welfare. Kidney Wales played a major role in getting an organ donor card attached to driving licences in the UK and was instrumental in setting up Lifeline Wales – a computer register of people willing to be organ donors in the event of their death.
In 2007 Kidney Wales launched the ‘People Like Us’ campaign, which put renal patients centre stage as they articulated their vision on how Wales could become a world class provider of renal services . With over 490 people waiting for a transplant in Wales, a chronic shortage of organs and increasing demand, People Like Us had three key suggestions for how to save lives:
• delivering a new dedicated transplant unit for Wales
• working with partners to deliver a substantial increase in donors
• introducing legislation in Wales for Soft Opt Out Organ Donation
All three of these objectives have been met with positive responses from the Welsh Assembly Government and National Assembly for Wales.
The Kidney Wales Foundation also organises the organ donation campaign in Wales; working with six other charities and the British Medical Association to encourage more people to join the organ donor register.
www.donatewales.orgINNOVATIVE TXT SERVICE TO SUPPORT KIDNEY PATIENTS
Kidney Wales is one of two Welsh charities to become the first in the UK to pioneer the use of a new text donation service that is set to transform the fundraising landscape.
Kidney Wales Foundation are founder members of JustTextGiving, launched by Vodafone and JustGiving.
Now supporters can text donations of up to